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Naming & Research
We dig into your market, your audience, and your ambitions, while analysing the competitive landscape and identifying target audiences. That research sets the brief and defines what your name must achieve.
Brand Naming Services
BrandNaming Services
Brand
Naming Services
Make a Name For Yourself
As the first point of contact your customers have with your brand, your brand name sets the tone for your entire brand identity. A great brand name makes your business memorable, distinctive, and instantly recognisable. A brand name plays a crucial role in fostering customer recognition and loyalty, making it a key element of your overall branding strategy.
At Huddle, we specialise in creating audience-tested brand names that resonate with your target clients, aligning with your overall brand and marketing strategy. As a brand and creative agency, our team of branding experts brings industry-specific experience to every project, ensuring your brand stands out in any sector.
Because a strong, memorable name fixes your brand in people’s minds, makes you easier to recall at the key moment of choice and builds recognition that compounds over time.
As a specialist brand naming agency we create memorable names that are audience-tested, strategy-led and ready to be recognised. Each one’s crafted using our proven brand naming service to capture your story and strategy in a sharp new name.
Process
Our BrandStrategy process
Our Brand
Strategy process
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Namestorming & Shortlisting
Using facilitated sessions and creative tools we generate a long list, then score each option for relevance, memorability and cut-through.
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Tagline Development
Once the shortlist’s in place we craft taglines that lock the name to your positioning and sharpen the story behind it.
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Trademark & Research
We run legal, linguistic and domain checks to make sure the favourites are clear to register, launch and own worldwide.
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Name Selection and Concepts
Finally we road-test the leading contenders in context and present a decisive set of concepts so you can choose with confidence.
Request your free Blandscape™ scorecard
Request your free brand scorecard
Discover the truth about how your brand comes across. Get your free Blandscape™ audit with scores for 10 key elements, from strategy to storytelling to design.
Methodology
The key principles that guide a perfect Brand Strategy
Alignment
A successful brand naming strategy will align and support your wider business goals and must fit your positioning.
Creativity
Breakout brand names should be creative and memorable, capturing the essence of the brand in a unique and interesting way. Using distinctive language and fresh thinking to stand out in a crowded category.
Availability
The proposed brand name should be legally available for use. Practical checks on trademarks and domains protect you from costly rework later.
Differentiation
The perfect brand name is one that’s unmistakably yours, creates instant recognition, and long-term equity.
Brief us
We know you have questions. Whether you’re a branding expert or if you feel out of your depth, it comes down to finding like-minded people you can connect with, trust to a great job, and feel excited about working with.
Get in touch and find out if we are your kind of people. Or you can click below and fill out our super simple briefing form.
