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How To Measure Your Employer Branding Value

Learn how to measure employer branding ROI, track employer brand awareness...

What happens to brands in mergers and acquisitions?

M&A branding explained: strategies, brand integration, and how to protect brand identity...

5 Powerful Corporate Branding Examples & Why They Work

Explore 5 key successful examples of corporate branding and why they work in this handy guide. Read today.

How To Sustainably Maintain Your Corporate Identity

Learn how to maintain a strong, consistent corporate identity that builds brand integrity, recognition & more.

Why brand should be measured like any other growth investment

Brand investment doesn't get cut because leaders don't believe in brand...

More low-quality leads will not fix a broken brand

Low-quality leads can increase lead volume while simultaneously diminishing the value of your sales pipeline..

If you can't justify your fees, your brand is failing

When a client pushes back on price, the first instinct is to negotiate. Find a number that works...

The hidden cost of sales and marketing misalignment

Sales and marketing misalignment isn't just a personnel or process problem - it's almost always a brand issue.

Brand is not a nice to have when growth slows

When revenue softens, the instinct is to act. The brand budget, if there is one, tends to go quiet...

Why your marketing feels busy but growth stays flat

Most professional services firms don't have a shortage of marketing activity - they're spoiled for choice.