Since 2009, our studio in the heart of London's Shoreditch has brought together a thriving collective of strategists, designers, writers, thinkers and doers. We’re the branding agency with proven expertise in repositioning and rebranding ambitious clients in across sectors.
About us
A branding agency
that lives to transform
businesses into brands.
A branding agency
that lives to transform
businesses into brands.

Who we are
Because the branding process is a transformative way to reshape and redefine your business, so you can achieve your true potential as a standout brands. Our branding services are centred around a deep understanding of customer needs, market positioning, and creative delivery.
We’re calledHuddle fora reason
The only way to go far is to go together. So we work collaboratively, honestly and openly with clients who see the world like we do. As a leading London branding agency, we've been pioneering agile and collaborative methodologies since the start.
Our model enables us to offer an extended range of professional design and consultancy services through strategic partnerships with specialists in their field. We harness our clients’ knowledge, our experience, and our network to create brands that transform both business and customer perceptions, building trust and lasting value in every space we work in.




Methodology
Clarity XCollaboration
This is our tried-and-trusted methodology that transforms businesses into brands. It’s that sweet spot where collaboration, strategic nous and beautiful creative meet and multiply. Together, they don’t just reboot, reshape and redefine businesses. They create brilliant brands.
Together forever
Together is the only way
Collaboration powers everything we do, enabling us to create tailored, effective branding strategies. It’s how the magic happens, harnessing the potential of working side by side, sleeves up, to problem-solve, explore and inspire. We do this together – through our agency culture, our trusted network of expert partners and, of course, with you. We champion the principles of agile and iterative design, working closely with you on every step of transforming your business into a brand.
I can see clearly now
Clearly does it
Robust research and strategic insight shape the solution to your business challenge, building a repositioning that’s unique, commercially robust, and creatively rich.
Each brand identity and communication we create is crafted for clarity and emotional resonance, building connection and trust at every customer touchpoint.
We’re right with you every step of the way, so you feel in control, involved and confident in the process.
Who we work with
Helping businesses grow since 2009.
Our clients are ambitious businesses ready to embrace the next stage of their growth. We have a B2B focus and cover multiple sectors:
Our team
You can’t have a good huddle without good people.
Management team
Oodles of experience, bags of charm, level-headed, fun to work with. There's also Danny and Natalie's dog, Cobie, but we're not going to pretend he's part of the team, because, well, you know, he's a dog.
Danny Somekh
Founder & CEO
Sam Richardson
Managing Director
Natalie Somekh
Operations Manager
Tom Ward
Creative Director
Nicole Posner
Client Partner
Roland Glover
Strategy Director
Client testimonials
You can take our word for it. Or you can take theirs.
“Whilst we had achieved some good results with our past agency we needed a creative reboot. We picked Huddle as they were extremely attentive, their approach was much more collaborative and it felt like a natural extension of our team."
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Request your free brand scorecard
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