A strong visual identity enhances brand recognition, increases brand loyalty, creates differentiation and drives customer engagement and sales.
Brand Identity Services
Your Blueprintfor BrandConsistencyLaying the foundations for an unshakeable brand identityMake a name for yourselfDiscover the power of compelling brand storytelling Designing a brand that stands the test of timeBrand GuidelineServicesWe're on hand when you need us most
Your Blueprint
for Brand
Consistency
Laying the foundations
for an unshakeable
brand identity
Make a
name for
yourself
Discover the power of compelling brand storytelling
Designing a brand
that stands
the test of time
Brand Guideline
Services
We're on hand
when you need us
most
With the foundations in place, we create the building blocks of your brand: shaping a flexible, robust verbal and visual system where every detail of the big idea is deeply considered and elegantly crafted. It's where strategic thought is transformed into beautiful creative expression.
Process
Our Brand Strategy process
Our Brand
Strategy process
Our Brand Naming process
Our Brand
Naming process
The Key Elements of a Successful Brand Narrative
The Key Elements of a Successful Brand Narrative
Our Brand Identity process
Our Brand
Identity process
Our Brand Toolkit process
Our Brand
Toolkit process
Our Brand Support process
Our Brand
Support process
Identity
01
Creative brief & scope
Getting everyone aligned
We start our Brand Identity Service by developing a creative brief that outlines the scope of the project, including the target audience, brand positioning, and desired outcomes. This helps us to align on the project's goals and ensure that we're all on the same page.
01
Creative territory & mood board
Inspiring and exciting
Next up we propose a creative territory and mood board that capture the essence and personality of your brand. This includes selecting visual elements such as colours, typography and imagery that align perfectly with your brand's values and will resonate with your audiences.
01
Visual identity concept
Bringing identity to life
The visual identity concept incorporates the elements, feedback and direction identified in the creative territory and mood board stage. This includes creating mock-ups of key deliverables such as logos, business cards and social media assets to get a feel for how the brand identity looks in the real world.
01
Visual identity development
The final polish
Once the concept has been approved, we move on to developing the final brand visual identity assets, including high-resolution versions of logos, colour palettes, typography, and imagery. We ensure that all elements are optimised for use across all brand channels and touchpoints.
01
Final visual identity presentation
Pulling it all together
We present the new visual identity in a comprehensive, designed guide that pulls together all the work from this phase. This gives all stakeholders a clear understanding of how the new brand identity has been developed and the ways it can be applied.
Related work
Newcore Capital Management
Newcore Capital Management
Forming a new core for the brand
Newcore Capital Management
Forming a new core for the brand
Newcore Capital Management
Newcore Capital Management
Mini MBA
Mini MBA
Cementing sector leading status
Mini MBA
Cementing sector leading status
Mini MBA
Mini MBA
Methodology
The key principles that guide a perfect Brand Identity
Consistency
All elements of the brand identity, including the logo, colour scheme, typography and graphic devices, should be perfectly consistent across all channels and touchpoints.
Differentiation
A strong brand identity naturally differentiates the brand from its competitors, communicating a unique value proposition and stand out in a crowded marketplace.
Flexibility
A powerful visual identity is effortlessly flexible and adaptable to different contexts and mediums and easily scalable to different sizes and formats.
Coherence
All elements of the brand visual identity should work together seamlessly to create a cohesive and integrated whole, with a clear sense of harmony and unity.
Brief us
We know you have questions. Whether you’re a branding expert or if you feel out of your depth, it comes down to finding like-minded people you can connect with, trust to a great job, and feel excited about working with.
Get in touch and find out if we are your kind of people. Or you can click below and fill out our super simple briefing form.
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Client testimonials
You can take our word for it. Or you can take theirs.
"…everyone absolutely loved where we've got to with the brand and can't thank and praise you enough for your incredible hard work to get us to where we are! Angharad said that seeing this made her heart sing! So you've done a really great job. Mark said he 'f*cking loved it' and this is the Hope and Homes he's always wanted it to be, so that's really pretty great…"
Julia Mazorodze
Head Of Global Brand And Communications
Hope And Homes For Children