Voice Search For Brands: 34 Statistics & Trends

Branding Voice Search: Trends & Statistics

We recently discussed key branding trends and innovations in 2024, and one top trend we keep noticing, but haven’t explored on the Huddle blog yet, is voice search.

Voice search is rapidly transforming how consumers interact with brands, and the latest voice search stats highlight the growing importance of this technology. With billions of voice assistants in use, tools like Google voice search, Siri, and more are becoming essential for everything from finding local businesses to shopping online.

Embracing voice search technology offers an opportunity for brands to connect with customers in a hands-free, convenient way. It can enhance user experience, increase accessibility, and improve engagement with their target audience.

This article explores the key statistics and trends shaping voice search in 2024 and offers insights into how brands can leverage voice search optimization to stay ahead with this fast-paced technology.

What is Voice Search For Brands?

Voice search for brands refers to the technology that allows users to perform searches and interact with devices using voice commands. With the rise of voice assistants like Alexa, Google Assistant, and Siri, smart speaker users are increasingly using spoken voice searches to find products, services, and information.

For brands, this means adapting their digital strategies to be more conversational and optimised for natural language processing. Keywords are becoming more focused on question-based or longer, more specific phrases that users typically ask in speech, rather than short, typed keywords.

To leverage this, businesses need to ensure their content is optimised for voice search results, focusing on featured snippets, mobile optimization, and local search relevance, as many voice search queries tend to be location-specific.

Brand and Voice Cohesion

Maintaining a consistent brand identity across emerging channels like voice search is an essential innovation for brands looking to build trust and recognition with their audience. As voice search becomes a key touchpoint for customers, ensuring that the brand’s tone, language, and messaging align with its existing identity across all platforms strengthens the overall customer experience.

For example, when a customer asks for information via voice assistant, the response should reflect the same brand personality they encounter on the website, social media, or physical stores. This cohesion not only boosts brand loyalty but also makes the brand more memorable in a voice-first environment.

Brand guidelines and brand strategy services play a critical role in achieving this consistency. By clearly defining voice, tone, and messaging, these guidelines ensure that any content created for voice search stays true to the brand’s core values and positioning.

30 Voice Search Statistics 2024

Here are 30 of the latest voice search statistics for 2024.

Data from Demand Sage:

There are 4.2 billion voice assistants in use, estimated to reach 8.4 billion by the end of the year.
Voice search assistants answer 93.7% of search queries on average.
More than 1 billion voice searches take place every month.
More than 50% of the adults reported that they use voice search daily.
27% of people use voice search on mobile.
More than 40% of the voice search results are from the featured snippets.
An average voice search SERP requires 4.6 seconds to load.
More than 20% of the searches in the Google App are done using voice search.
Voice search is used by approximately 58% of consumers to find a local business.
More than 30,000 smart home devices are supported by Google Assistant.
45.1% of the voice assistants reported that they prefer Apple’s Siri for voice search.
Voice search shopping is expected to cross $40 billion.

Data from Data Reportal:

Around 30% of internet users aged 16-64 worldwide use voice assistants each week.
In the UK, 29.2% of internet users aged 16-64 use voice assistants each week.
39.3% of Chinese internet users use voice assistants each week, making China's voice search usage higher than every surveyed country included in the data.
On average, more men than women use voice assistants at least once per week.some text
- 31.4% of male internet users aged 16-24 use voice assistants each week, compared to only 29.9% of female internet users aged 16-24.
- 32.1% of female internet users aged 25-30 use voice assistants each week, compared to only 31.7% of male internet users aged 25-34.
- 31.8% of male internet users aged 35-44 use voice assistants each week, compared to only 31.2% of female internet users aged 35-44.
- 27.3% of male internet users aged 45-54 use voice assistants each week, compared to only 26.8% of female internet users aged 45-54.
- 23.5% of female internet users aged 55-64 use voice assistants each week, compared to only 23% of male internet users aged 55-64.
As of 2023, 19-20% of internet users worldwide use voice assistants specifically to find information each week.some text
- In the UK, that number rises to 22.1% of internet users using voice assistants specifically to find information each week.
- In places like the US and India, the number rises even further to around 25% of internet users using voice assistants specifically to find information each week.

(Image source: Backlinko)

Data from Vixen Labs:

28% of US and UK consumers report using voice assistants daily.
61.9% of US and UK Millennials use voice assistants every month on any device, but primarily on smartphones.
55.2% of Gen Z use voice assistants every month and 51.9% of Gen X use voice assistants every month.
Only 31.5% of Baby boomers in the US claim to use voice assistants.

Data from Edison Research:

34% of the population age 12+ report owning a smart speaker.
Nearly half of smart speaker owners (43%) own three or more of the devices.

4 Voice Search Trends in 2024

Based on the statistical data above, here are four key trends for brands to consider this year.

1: Daily Voice Search Users

One key trend is the growing prevalence of daily voice search usage. Over 50% of adults now report using voice search every day, driven largely by the convenience of hands-free technology. This is especially significant in the mobile sector, where 27% of people now rely on voice search for quick, on-the-go queries.

Brands that optimise their digital presence for voice search can tap into this constantly growing audience, particularly by ensuring that their content aligns with the featured snippets—a source for more than 40% of voice search results.

Featured snippet example, SEMRush

2: Voice-Enabled Commerce

The convenience of voice search is also changing how consumers shop. Voice search shopping is expected to surpass $40 billion in the coming years, signalling a shift towards hands-free commerce.

For brands, this trend highlights the importance of optimising eCommerce platforms to accommodate voice commands through smart speakers. By providing seamless voice-activated purchasing experiences, brands can position themselves at the forefront of the next wave of consumer behaviour.

3: Local Business and Voice Search

Voice search is transforming local business visibility as well, with 58% of consumers now using voice assistants to find nearby services and stores. This makes voice optimization crucial for businesses that rely on local foot traffic.

Ensuring business listings are accurate, up-to-date, and optimised for local SEO will be key in helping brands rank in these voice searches and attract customers.

4: User Demographics and Global Trends

Interestingly, the use of voice assistants varies across demographics and regions. Globally, around 30% of internet users aged 16-64 use voice assistants weekly.

In the UK, this number rises slightly to 29.2%, while in countries like China, voice assistant usage soars to 39.3%. Brands looking to expand internationally should take note of these regional differences and consider localising their voice search strategies accordingly.

Younger generations, especially Millennials, are driving the bulk of voice assistant usage, with 61.9% of Millennials in the US and UK using voice search monthly. This trend emphasises the importance of catering to this tech-savvy demographic with voice-optimised experiences across devices, particularly smartphones.

Closing Thoughts

In 2024, voice search is no longer just an emerging trend—it’s now a crucial part of how consumers interact with brands. By staying ahead with voice search optimization and ensuring consistency across all platforms, businesses can strengthen their presence in this fast-evolving space.

If you’re ready to enhance your brand’s voice strategy, check out Huddle’s expert branding services to ensure your business stands out across all digital touchpoints.

Brief us today to get started!

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Brand Voice Search FAQs

Is voice search increasing?

Yes, voice search is rapidly increasing, with 4.2 billion voice assistants currently in use and projected to reach 8.4 billion by the end of the year.

What is the most common use of voice search?

The most common use of voice search is finding local businesses, with 58% of consumers using voice assistants to locate nearby services and stores.

Is voice search the future of SEO?

Yes, voice search is shaping the future of SEO, with over 40% of voice search results coming from featured snippets and brands needing to optimise for fast, answer-driven content.