When an entrepreneur who has literally dedicated their life to building a business for 5-10 years is ready to sell, they are looking to place a lot of faith in the people who will help them achieve the best price for their hard work.
The use of black and white is very deliberate - there would be no hiding behind a ‘dynamic’ typeface, ‘vibrant’ colour palette or disruptive photography: We wanted to establish an air of quiet confidence. A feeling that Mitchell + Gandi do not need to shout to get your attention.
Their dignified sophistication is a draw to entrepreneurs looking for a safe haven for the success they have already achieved.
The minimal look makes it easier to focus on what’s important: the messaging that delivers the knowledge, experience and previous successes of the team behind the investments. For busy entrepreneurs, it made it easy to buy into the trust they needed and Mitchell + Gandhi could obviously deliver. Exactly what the team were looking to achieve.
