Carbon Profile

It’s time for real estate to get real; carbon needs to be cut. But the industry is low on expert advice and guidance. Carbon Profile are a decarbonisation consultancy, helping the built environment start its journey to Net Zero. But their previous website wasn’t telling their story or showcasing their unique personality.

So we ran our strategic workshop, Huddle Hack, to guide us straight to the heart of the business and brand. Together, we pushed the positioning to a more specialist place. We refined the brand’s foundations, from vision to values to voice. And we crafted a new narrative with clear messaging that tells and sells with style.

We evolved and elevated the current brand identity to reflect Carbon Profile’s green credentials, creating a naturally confident look and feel. The new typeface feels fresh and future-facing, coupled with subtle arrow iconography that suggests forward momentum and improvement. The new photography and imagery showcases flora and fauna across buildings, from impressive macro shots to close-up textures with subtle movement.

Carbon Profile needed a new site that could grow with the business, so we chose Squarespace as the CMS they can manage in-house. We defined the new site structure and mapped the new wireframes, using moving imagery and video to showcase the dynamic nature of the new brand. Sleek, modern and responsive, it’s a breath of fresh air in the traditional consultancy space.

The new brand, messaging and website now work in harmony to showcase why Carbon Profile are needed. They have a new digital window onto the world, highlighting their valuable mission and helping them start more client conversations. Digital footprint up, carbon footprint down.