As the first point of contact your customers have with your brand, your brand name sets the tone for your entire brand identity. A great brand name makes your business memorable, distinctive, and instantly recognisable.
Brand Naming Services
Your Blueprintfor BrandConsistencyLaying the foundations for an unshakeable brand identityMake a name for yourselfDiscover the power of compelling brand storytelling Designing a brand that stands the test of timeBrand GuidelineServicesWe're on hand when you need us most
Your Blueprint
for Brand
Consistency
Laying the foundations
for an unshakeable
brand identity
Make a
name for
yourself
Discover the power of compelling brand storytelling
Designing a brand
that stands
the test of time
Brand Guideline
Services
We're on hand
when you need us
most
As your go-to brand naming agency, we work with you to create a brand name that perfectly reflects your brand personality, resonates with your target audience, and sets your business apart from the competition. Our brand naming service guides you through the entire naming process, from initial ideation to final selection and trademark registration.
At Huddle branding agency, we specialise in creating audience-tested brand names that resonate with your target demographic, aligning with your overall branding strategy and supporting your marketing strategy.
We understand that a new brand is much more than just a name—it's the face of your company, the first impression you make, and the promise you deliver to your customers. Just the sound of your brand name could become the hub of your brand loyalty.
With Huddle, you can be sure that our creative process is thorough and thoughtful, resulting in a powerful brand name that stands out in a crowded marketplace.
Process
Our Brand Strategy process
Our Brand
Strategy process
Our Brand Naming process
Our Brand
Naming process
The Key Elements of a Successful Brand Narrative
The Key Elements of a Successful Brand Narrative
Our Brand Identity process
Our Brand
Identity process
Our Brand Toolkit process
Our Brand
Toolkit process
Our Brand Support process
Our Brand
Support process
Naming
01
Naming & research
What's in a name?
The first stage of our brand naming service is to conduct thorough research on your company, audience and the competitive landscape. This research can include a brand audit, market analysis and customer surveys to determine what types of names are most likely to resonate with the target audience and differentiate the brand from the competition.
01
Namestorming & shortlisting
Into the eye of the namestorm
We use desk research, brainstorming sessions, surveys and naming tools to generate a long list of potential names. We then shortlist the most promising options and evaluate each name's relevance, memorability and uniqueness.
01
Tagline development
Your version of 'Just Do It'
Once the shortlist of names is finalised, we develop potential taglines that perfectly capture the brand's values and messaging. We work to make the tagline memorable and easy to understand while also differentiating the brand from its competitors.
01
Trademark & research
Copyright Peace of Mind
Our brand naming service includes a comprehensive analysis and report of trademarks, domain names and other IP to make sure that the chosen name and tagline is legally available and doesn't infringe on other brands' intellectual property.
01
Name selection and concepts
Road-testing your new name
After the list of potential names and taglines are narrowed down, we develop creative concepts to contextualise them, and then test these directions using focus groups, surveys and other research methods to determine which resonates best with the target audience.
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Mini MBA
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Cementing sector leading status
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Mini MBA
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Methodology
The key principles that guide a perfect Brand Naming Strategy
Alignment
A successful brand naming project will dovetail neatly with the overall brand strategy and positioning.
Creativity
Breakout brand names should be creative and memorable, capturing the essence of the brand in a unique and interesting way.
Availability
The proposed brand name should be legally available for use, including trademark and domain name availability.
Differentiation
A standout brand name should differentiate from the competition, creating cut through in a crowded market.
Brief us
We know you have questions. Whether you’re a branding expert or if you feel out of your depth, it comes down to finding like-minded people you can connect with, trust to a great job, and feel excited about working with.
Get in touch and find out if we are your kind of people. Or you can click below and fill out our super simple briefing form.
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