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Why brand should be measured like any other growth investment

Brand investment doesn't get cut because leaders don't believe in brand...

More low-quality leads will not fix a broken brand

Low-quality leads can increase lead volume while simultaneously diminishing the value of your sales pipeline..

If you can't justify your fees, your brand is failing

When a client pushes back on price, the first instinct is to negotiate. Find a number that works...

The hidden cost of sales and marketing misalignment

Sales and marketing misalignment isn't just a personnel or process problem - it's almost always a brand issue.

Brand is not a nice to have when growth slows

When revenue softens, the instinct is to act. The brand budget, if there is one, tends to go quiet...

Why your marketing feels busy but growth stays flat

Most professional services firms don't have a shortage of marketing activity - they're spoiled for choice.

The Von Restorff Effect: the science behind being forgettable

Spend an hour reviewing firms in any professional services category and a pattern emerges...

How Employer Branding Helps In Recruitment

Discover how a strong employer brand improves recruitment & attracts top talent.

7 Effective CEO Branding Examples To Inspire

Discover 7 real CEO branding examples that show how a strong personal brand can boost company reputation...

Employer Value Proposition: Yes, Your Brand Needs It

We'll take a look at all the details you need to know about employer value propositions