Turning business philosophy into brand asset
Future Platforms are a technology company who build digital solutions for an array of different clients with different digital needs. Their solutions grow revenue, enhance sales, and expand existing user bases. Future Platforms include household names such as Dominos Pizza, First Bus and First Rail amongst their clientele.
When Future Platforms approached Huddle Creative, they were in need of a visual identity refresh. Future Platforms deliver incredible, vibrant work, but neither their brand identity or their website was reflective of this and they needed their credibility and position as industry stalwarts to shine through.
So Huddle Creative were tasked with ensuring that the new brand and website clearly communicated the brand’s expertise and establishment in the industry.
Huddle worked closely with the team at Future Platforms to develop a brand identity much more aligned with the businesses status, including a redesigned logo and reimagined colour palette, followed by a UX and UI overhaul of the website.
Future Platforms could see their next step, they just needed a partner to help them get there who could provide guidance and an external perspective. Huddle worked closely with their internal design team to ensure they felt a real sense of ownership throughout the process.
This collaborative approach enabled the Future Platforms teams to focus their resources on their own client work, entrusting Huddle to deliver what was needed. We were facilitating an external change, whilst withholding internal values.
Through collaborative and explorative sessions, Huddle lead the process of transforming Future Platforms through reimagination and reinvention. We understood Future Platforms’ mission and vision, and took to heart the audience and clients they wanted to build relationships with.
Clarity was the key Future Platforms needed to truly convey their strengths through the messaging and brand engagement. We worked closely with them to transform complex information into clear, eye-catching copy. We honed in on their USP and used it to enhance their value proposition in order to edge them ahead of competitors.
As part of their brand identity reboot we enhanced the vibrancy of their colour palette, refined the typography and developed a visual language that added another dimension to the brand making it feel more accessible and engaging.
The result is a brand identity that feels both modern and professional, a true reflection of the business Future Platforms is today.
Our collaborative approach and deep understanding of the Future Platforms philosophy and vision enabled us to not only provide the Future Platforms team with tangible results, but a genuine sense of pride regarding their transformation.
Future Platforms rate the success of our work highly, and since launching the refresh have received nothing but positive feedback from clients - a double winner in our eyes.
